ABOUT

Hello, my name is Liv and I am the owner of Africa Is. Thank you so much for supporting me.

INSPO  There’s beauty in loving where you’re from, and I strongly believed that sharing this message with the rest of the world was necessary.

MISSION  Africa Is, exists to fulfill an internal desire — one that lies in connecting with your roots, representing a place filled with eternal beauty and supporting a bold cause. It exists to share a message with the world that simply says, Africa is great!

BEYOND CLOTHING  Africa Is, represents pride in the form of wearable fashion that screams “I love where I am from.” or simply, “I love Africa.” Although the portrayal of Africa, along with its attached stereotypes have improved within the western world there is still a lot of work to do. Africa Is, represents a vessel for the continuous work that must be done.  

A MOVEMENT  One of the pillars of community is a knowledge of self, and with Africa Is, individuals can globally connect through one brand. Africa Is, impacts the community by allowing a continent that has been underrepresented for years to sit at the forefront. The promising influence of Africa Is, is not only meant for those that feel like their roots originate from Africa but also for those that can appreciate its beauty.    

Wear the message!